|Happy day!! |
It feels as if so much as happened and I don’t know where to begin so I’ll just start and see where this takes us 🙂
The last 18+ months have been a freaking whirlwind of ups and downs, twists and turns. In previous emails, I had expressed my feelings of disenchantment by all the same old marketing tactics and regurgitation of information and frankly, the bullsh*t.
Through this, I’ve been trying to find my footing. What did I want to contribute? Who am I?
At the time, all I knew was that all the “marketing” that was being done out there (and still is), was leaving a bad taste in my mouth. So I put the brakes on my business to answer the aforementioned questions. The answers didn’t come.
I waited. And waited. And waited. And waited some more. Waiting isn’t one of my strengths. And it turns out letting go and trusting wasn’t either. I had to trust that; I wasn’t losing my mind, I hadn’t somehow fooled myself into believing that I wasn’t being lazy but in fact, something was happening behind the scenes. And then slowly, things started to pop up.
Little itty bitty things. I was kinda hoping for a big whopper of a “THIS IS WHAT YOU’RE SUPPOSED TO BE DOING” sort of epiphany. Before this turns into a novel, I’ll jump ahead, but if you’re interested in hearing the full story, I’m going to record an audio (maybe a video if I’m feeling cute that day) and take you on the journey. Hopefully you’ll find it helpful if you’ve been feeling the same.
Fast forward 18-ish months. I have a VERY clear understanding of what I want to contribute and who I am. This is the skinny of it. I feel that we’re missing connection and are becoming huge consumers of information and not enough action is being taken . And it's not being taken because, well, putting ourselves out there is scary and with the bazillion things we have to do to get our name out there, it can be overwhelming and confusing. As a result, more and more entrepreneurs are struggling to make good money.
I also believe that consumers are feeling the same disenchantment I was feeling and that entrepreneurs are missing a huge opportunity by not trying to form a connection with their target audience. That's why I've shifted the focus of my business. The foundation is helping my clients build their business on relationships and connections through the power of words.
We create a plan and then we work together on a daily basis to make sure that action is taken, good habits are formed, grit is built, and money starts flowing.
The best part? They aren't marketing like everyone else.
The results? See for yourself....