The Lie That Nearly Ruined My Business
When I started my business over 7 years ago, I was full of excitement (and some fear) and I truly thought that I’d be making money in no time. Every day I sat at my desk from morning to night (unless I left to attend a networking event or a business coffee date) and I worked…and I worked…and I worked.
The dollars were barely trickling in and that went on for a little over a year. And even after I started making more money, it was NO WHERE near consistent for the first 3 years of my business. Like a lot of entrepreneurs, I spent a lot of time on my business but I wasn’t actually doing the things that would get me business.
I convinced myself I needed to learn more and I began consuming as many free “how-to’s” as I possibly could. Although I learned some things, I wasn’t seeing the results I needed (I wasn’t even at the want stage).
I don’t know if this has ever happened to you…You're hearing how more and more people are killing it in their business and your situation gets worse than what you’re willing to tolerate and you say “F&*k this! This has got to change.”
It got to the point where I felt that impulse and I decided to take out my close-to-being-maxed-out credit card and invest in a program that touted it would help me get clients.
I was so excited and I knew that this was going to be THE thing that propelled me forward. I showed up bright-eyed and full of hope. Around week three, life got in the way and things got so busy. I began saving all the homework in a folder with full intention of getting to it later. Later never came.
Can you relate?
This happened more times than I care to admit. I would start things with a heck of a lot of gusto and then mwah-mwah-mwah…ended up going back to doing the same old-same old.
It was during one of those times that I realized what a big fat liar my ego is and the lie that I had been telling myself.
The lie that I just needed to know one more thing, get more organized…there was always something.
The truth is, what I needed to do was get right with me. I needed to learn to stay in the game and finish what I started AND to do so with the full intention of hitting my goal. Instead, what I had been doing was backing off when I had to put myself out there. I was backing off if it didn't look like I was going to hit my numbers. I’d come up with a reason why I should decrease my efforts and promise myself that NEXT time, I’d go ALL IN.
When left to our own devices, our natural tendency is to take the path of least resistance and go back to our old patterns...until the impulse hits again and it hits harder because we’re that much deeper in whatever isn’t serving us anymore.
I was tired of worrying if I was going to be able to pay my bills. I was tired of feeling like a failure. I was tired of having to do without. I was tired of feeling overwhelmed. I was just tired. I made the decision to focus solely on honouring my commitments to myself. No matter what.
I set up a plan (I’ve since refined and honed this plan and it kicks ass if I do say so myself), I set up my morning ritual to get me in the zone (90%…err…probably 87% of the time) and I stayed vigilant in building my grit muscle.
It’s the reason why I went from very few clients to being booked out a year in advance. I was actually doing the actions that I needed to take in order to get clients. AND not only was I killing it, but I was having a great time (most of the time).
You don’t need to pile more marketing strategies and hacks onto your plate.
You need to set yourself up so that you execute from beginning to end, what you set out to do. I bet you know enough right now…yes, right now, to get you clients by the end of the week. Guaranteed.