Category Archives for "Uncategorized"

The Connection Experiment

A lot of entrepreneurs spend the majority of their marketing efforts learning and implementing strategies.  I totally get it.  There's a great sense of accomplishment when we can check something off our to-do list.  Often times, the money coming in doesn't reflect our marketing efforts. 

Don't get me wrong, marketing has its place.  But what I'm seeing more and more, is that entrepreneurs are playing the numbers game.  Things like posting/promoting in a group and then leaving, sending impersonal messages asking if the person is interested in their service/product, handing out as many business cards as possible etc.   Thinking that they need to be louder.  Thinking that by putting out a lot of pictures/posts/videos/emails, that makes them visible. 

I’m going to encourage you to try a little experiment. Instead of spending a majority of your marketing efforts blogging, podcasting, funnel building, emailing, website updating, posting etc., I want you to connect with people.  Interact.  Ask questions.  Share your wins, and your lessons.  Offer support, encouragement, or whatever else would be appropriate for the occasion. 

There are a ton of ways to share your expertise...connect with people while you do it.

Hugs & high fives.

Coming Out of The Closet…Sort of

Man oh man, I didn’t realize that making this shift was going to be so challenging for me. It’s interesting that even though I’ve had a TON of signs and some of them have been in-your-face- type of signs, I’m still VERY nervous.

Am I doing the right thing? Maybe I’m just imagining the signs? Maybe I’m losing a grip on reality? These have been just a few of the doubts running through my mind. Regardless, in spite of my fears and doubts, I’m taking the plunge because there’s a feeling of truth I can’t deny. If you’re into Astrology at all, you may or may not know that Aquarians are known to be humanitarians and true to my sign, I've always had a bleeding heart and a strong urge to help.

In grade 3, my teacher had us choose a partner and write a short skit. I ended up writing one by myself and I wrote an entire play. It was called Three Pennies. It was about a customer in a supermarket who didn't have enough to buy food and another customer in line gave 3 cents so that they could buy whatever they needed(clearly I had no concept of how much food cost).

To my surprise, my teacher asked me if the class could perform it for the school. That must have gone over pretty well because before we knew it, we were performing it for all the parents and I remember thinking it was a big deal because we were doing it at night time.

Besides tooting my own horn, I wanted to share that story with you because there seems to be some truth to the whole "look at what lit you up when you were younger" notion to give you ideas of things you can be doing as an adult.

My life has had a common thread woven into everything I've done...the desire to help.

That's why I created Kindness In Action. There are two parts to this project…

Part 1: People are sick, depressed and turning to addictive behaviours to tune out, suppress or cope with life. I want to share resources, tools and conversations that will impact their physical, mental & spiritual well being. And once they start feeling "better", my hope is that they'll be more inspired and motivated to get behind a cause, that will improve the world we live in. Which is part 2 of the KIA project.

Part 2: Change is so desperately needed. Change in how we treat each other, animals and the planet. People will be able to give from a full cup. If we want things to get better, we have to get better.

As for my business coaching practice, for now I will continue to work with a handful of entrepreneurs because it brings me a deep sense of fulfillment, but I know it's just a matter of time before I let it go completely.

For now, I'll enjoy every moment of it.
Until next time...

xoxox

Shaking Things Up & Creating Connection

Happy day!!

It feels as if so much as happened and I don’t know where to begin so I’ll just start and see where this takes us 🙂

The last 18+ months have been a freaking whirlwind of ups and downs, twists and turns. In previous emails, I had expressed my feelings of disenchantment by all the same old marketing tactics and regurgitation of information and frankly, the bullsh*t.  

Through this, I’ve been trying to find my footing.   What did I want to contribute? Who am I?
At the time, all I knew was that all the “marketing” that was being done out there (and still is), was leaving a bad taste in my mouth.   So I put the brakes on my business to answer the aforementioned questions.   The answers didn’t come.

I waited. And waited. And waited. And waited some more.  Waiting isn’t one of my strengths. And it turns out letting go and trusting wasn’t either.   I had to trust that; I wasn’t losing my mind, I hadn’t somehow fooled myself into believing that I wasn’t being lazy but in fact, something was happening behind the scenes.   And then slowly, things started to pop up.

Little itty bitty things. I was kinda hoping for a big whopper of a “THIS IS WHAT YOU’RE SUPPOSED TO BE DOING” sort of epiphany. Before this turns into a novel, I’ll jump ahead, but if you’re interested in hearing the full story, I’m going to record an audio (maybe a video if I’m feeling cute that day) and take you on the journey.   Hopefully you’ll find it helpful if you’ve been feeling the same.

Fast forward 18-ish months. I have a VERY clear understanding of what I want to contribute and who I am. This is the skinny of it. I feel that we’re missing connection and are becoming huge consumers of information and not enough action is being taken . And it's not being taken because, well, putting ourselves out there is scary and with the bazillion things we have to do to get our name out there, it can be overwhelming and confusing.   As a result, more and more entrepreneurs are struggling to make good money.

I also believe that consumers are feeling the same disenchantment I was feeling and that entrepreneurs are missing a huge opportunity by not trying to form a connection with their target audience. That's why I've shifted the focus of my business. The foundation is helping my clients build their business on relationships and connections through the power of words.

We create a plan and then we work together on a daily basis to make sure that action is taken, good habits are formed, grit is built, and money starts flowing.
The best part? They aren't marketing like everyone else.
The results? See for yourself....

Now that was just one part of the journey. The other part is a passion project I’ve started called Kindness In Action. (Taking action seems to be a theme with me)
The website is almost done and I’ll be sharing the details soon.

It’s Not You. It’s Them.

It's Not You.  It's Them.  

I got a lot of great feedback from my last rant blog post (if you missed it you can read it here) and since I have more in me, here we go….. 🙂

In one of the Facebook groups I belong to, someone had posted "I'm tired of people blaming their coach if they don't get results. It's not them, it's you. Do the work and you'll get the results."

I’m calling bulls&*t on this. My response was something similar to the following...

As with any profession, there are great coaches, not so great coaches, and coaches who have no business being coaches.

Plus you have to take into account the different coaching styles, so perhaps the coaching style doesn’t match the person’s learning/growing style.

Are there instances where the client doesn’t do the work? Of course. But to make a blanket statement and say that this is always the case, is not only wrong but can be damaging to the client.

Their response was that there is always a lesson to be learned and it’s up to the client to be resourceful and get the work done. Last time I checked, clients aren't hiring people to get a lesson…they want a result. Second, if they were that resourceful to do the work on their own, they probably wouldn’t need the service. Just sayin'.

Hugs & high fives

Before You Invest In A Program/Course…

Before You Invest In A Program/Course....

When you see an offer that will help you get clients, whether the strategy is how to; do webinars, do Facebook ads, launches, engage people on social media…you name it, the strategy alone will not get you clients.

Are these strategies good to learn? Of course. But they won't do you a lick of good if you don't know how to write content that gets people's attention and moves them to take action.

You can either learn to do this on your own or you can hire someone to do it for you. It’s one thing to know how to put together a webinar to get clients and it’s a whole different ball of wax getting people to sign up for it.

2 Charge What You’re Worth…I don’t think so

Last week I was in Kauai…what a magical place. Travelling from Toronto to Hawaii allowed me a lot of time to reflect on my life and my business. I also used the time to get work done and managed to sneak in two movies.

One of the questions I asked myself on that 14 hour journey was "What have I seen online that bothers me?"

This was one of the many things....
Coaches who tell entrepreneurs to charge what they’re worth.

First can we agree that your price has absolutely nothing to do with your worth?

When you pay someone for a service or a product, you're paying for the result...the value.
It has nothing to do with their personal worth as a human being.

The only question that we need to be asking ourselves when it comes to pricing is, what are the results of my service/product worth to my prospective client?

I encourage you to ask yourself...
  • What does the product/service mean to them personally?
  • How urgent their problem is?
  • What is the experience that I deliver?
  • What results does/do my product/service promise?
Another key factor is how your customers perceive your business in relation to the rest of your competition. So please don't fall for the "charge what you're worth" baloney.

2 The Lie That Nearly Ruined My Business

The Lie That Nearly Ruined My Business

When I started my business over 7 years ago, I was full of excitement (and some fear) and I truly thought that I’d be making money in no time. Every day I sat at my desk from morning to night (unless I left to attend a networking event or a business coffee date) and I worked…and I worked…and I worked.

The dollars were barely trickling in and that went on for a little over a year. And even after I started making more money, it was NO WHERE near consistent for the first 3 years of my business. Like a lot of entrepreneurs, I spent a lot of time on my business but I wasn’t actually doing the things that would get me business.

I convinced myself I needed to learn more and I began consuming as many free “how-to’s” as I possibly could. Although I learned some things, I wasn’t seeing the results I needed (I wasn’t even at the want stage).

I don’t know if this has ever happened to you…You're hearing how more and more people are killing it in their business and your situation gets worse than what you’re willing to tolerate and you say “F&*k this! This has got to change.”

It got to the point where I felt that impulse and I decided to take out my close-to-being-maxed-out credit card and invest in a program that touted it would help me get clients.

I was so excited and I knew that this was going to be THE thing that propelled me forward. I showed up bright-eyed and full of hope. Around week three, life got in the way and things got so busy. I began saving all the homework in a folder with full intention of getting to it later. Later never came.

Can you relate?

This happened more times than I care to admit. I would start things with a heck of a lot of gusto and then mwah-mwah-mwah…ended up going back to doing the same old-same old.

It was during one of those times that I realized what a big fat liar my ego is and the lie that I had been telling myself.

The lie that I just needed to know one more thing, get more organized…there was always something.

The truth is, what I needed to do was get right with me. I needed to learn to stay in the game and finish what I started AND to do so with the full intention of hitting my goal. Instead, what I had been doing was backing off when I had to put myself out there. I was backing off if it didn't look like I was going to hit my numbers. I’d come up with a reason why I should decrease my efforts and promise myself that NEXT time, I’d go ALL IN.

When left to our own devices, our natural tendency is to take the path of least resistance and go back to our old patterns...until the impulse hits again and it hits harder because we’re that much deeper in whatever isn’t serving us anymore.

I was tired of worrying if I was going to be able to pay my bills. I was tired of feeling like a failure. I was tired of having to do without. I was tired of feeling overwhelmed. I was just tired. I made the decision to focus solely on honouring my commitments to myself. No matter what.

I set up a plan (I’ve since refined and honed this plan and it kicks ass if I do say so myself), I set up my morning ritual to get me in the zone (90%…err…probably 87% of the time) and I stayed vigilant in building my grit muscle.

It’s the reason why I went from very few clients to being booked out a year in advance. I was actually doing the actions that I needed to take in order to get clients. AND not only was I killing it, but I was having a great time (most of the time).

You don’t need to pile more marketing strategies and hacks onto your plate.

You need to set yourself up so that you execute from beginning to end, what you set out to do. I bet you know enough right now…yes, right now, to get you clients by the end of the week. Guaranteed.

Pricing & Other Fun Stuff

At any given time, my inbox has a whack of emails from people asking me questions about their business and I’ve picked some of the most frequently asked along with my answers. I hope you find it/them helpful and that they answer any of your questions 🙂 

Q:  Should I give away free consultations? 

A:  This isn’t as straightforward as I’d like it to be. If you’re just starting out, doing some free consultations may be of benefit.  BUT make sure you ask for a testimonial in return.  So they either sing your praises on social media or they send something to you and of course you would then plaster it every where.  If you’re not just starting out, than my advice to you is to respect your time.  You’re running a business not a charity.  Unless of course you don’t have enough clients and if that’s the case, we need to talk.

And while we’re on the topic of free….

Q:  What do I say to people who want "to pick my brain"?

A:  Your time is money.  Period.  A polite way to redirect them is by saying something like: "That's something that I can best explain during a scheduled consulting session.  Here's the link for your convenience."


Q:  Should I list my prices on my website?

​A:  This is a personal preference but I’m going to suggest you do. Think about the times you’ve gone on a website and they didn’t have the price listed of what you were looking for. What are the chances you’re going to send them a note to ask?  You may, but you’re more likely to move on to the next website.  Unless someone has specifically recommended a company to you than you’re more likely to make the effort or you’ll ask the person who recommended them.  Another thing is that it gives people the impression that you’re expensive and expensive to them might be a lot more than what you’re charging.  Something to think about.

Let’s say you choose not to list your prices or maybe someone comes to you from another avenue and hasn’t looked at your website…

Q:  If someone just wants to know my prices, what should I do?

A:  Get them on the phone to tell them (don’t email your prices).  Let them connect with you and get a sense of who you are and your vibe.  Remember that people just want to feel like they’re making the best choice.  Help them feel that way.  It’s your personality and your conviction that will leave an impression…not your prices.

Q:  When I’m pricing something, can I round up instead of ending it with a 7 or a 9 like I see so many other people do?

A:  There's a psychological reason why we as consumers tend to more readily buy things that are priced at $1.97 or $1.99 instead of $2.00.  When we look at the price of something, we focus on the first number.  So in the above example, you’re looking at it as one dollar and change.  If it’s priced at $2.00, that puts it at the next level and it might be one level too high, based on what they were expecting to pay.  Another reason why we tend to buy something that ends with a 7 or a 9 is because it’s a specific number and people assume that it was thought out and therefore valid.

Q: Should I ask for a deposit ahead of time?

A:  Definitely!  This is what professionals do.  They have agreements and take deposits.  Not only are you setting the tone for them to take your work together seriously and to bring their A-game but if they decide to cancel on you last minute, it will help recoup your costs.  You may be thinking “there wasn’t any cost”.  There is only one of you and you can only work with so many people at a time, in order to say yes to them, you had to say no to someone else (trust me your business will get there if it isn’t there already).

Q:  If they say they'll get back to me, and then don't, should I follow up?

A:  Let me start by saying, don’t leave them in charge of closing the deal.  They won’t.  So whenever you’re wrapping up a call with a prospective client and there’s that awkward moment, take control of the conversation and just say “Let’s do this:  You review the details, and I’ll give you a call on Wednesday to see what questions you have?  Sound good?  People are coming to you to be the expert.  They'll respect you when you step up to the plate and take control.  And if they’re hemming and hawing about you contacting them, then they’re probably tire kickers or not interested.  Either way, let it go and move on.

Q:  What if people tell me how wonderful I am and how much they love my offerings / ideas / products...but never actually BUY?

A:  There are a lot of different factors. We should talk if this is happening.  However, I’d first ask you if what you’re selling is intangible.  If so, you want to make sure that you’re not using words that has your prospect sitting there thinking, "That would be nice to have."  Instead use words that have them say "Yes, I need this."  If I were to tell you that by working with me, you’ll become more confident, you're going to intellectually know what the means but it won't evoke any feelings which means you probably won't buy from me.  On the other hand, if I tell you that one of my client's who came to me because she was having a difficult time telling people what she did and that when she did manage to do a video or make a post, she never felt really good about it and the fact that no one took action, proved she was right, and that within the first month of working together, she ended up able to speak with conviction and went on to make an extra $30,000 that month thanks to her newfound confidence.  The person can get excited and it feels like a smart, targeted investment.

Hugs & high fives,



Has This Ever Happened To You?

Can we talk about relationships here for a minute? More specifically how to develop them in the context of business.

So picture this. You get an invite to connect on a social media platform…oh let’s pick LinkedIn for this scenario. You check out the person and you like their vibe so you accept. Shortly thereafter, you get a message from them and you’re thinking “Wow! Look at them adding the personal touch."

You open it in anticipation and as your eyeballs start scanning the contents of said message, you realize it’s “one of those” messages…mwah-mwah-mwah. You know the one where they introduce themselves, tell you what they do, who they help and to check out their X. Not one question or inquiry to find out an iota about you. Really?!

You delete it and go about your business. A month later you see that you’ve received an email from the "let me tell you all about me" person.

You're thinking that since they've taken the time to do some investigating in order to get your email, surely this message will be more conversational. (or am I the only one?)

You immediately notice that they've blind carbon copied this message to goodness knows how many other people. And for three paragraphs, go on to tell you all about them. Check them out here, connect with them there and to read/watch their latest greatest X right here.

The initial reaction might be one of annoyance but after a little bit of time (and some chocolate), you’re now able to respond with minimal snarkiness and perhaps your feedback would be something similar to this…

  • If you’re going to take the time to send someone a message when you/they accept the request to connect (which I HIGHLY recommend you do), be social. Introduce yourself, share why you’ve connected (make it about them), and then ask them ask a question or two to get to know them better.
  • Once you’ve established rapport, if you prefer corresponding via email, ask for permission.
  • Personalize your email. Make sure that what you’re sharing is applicable to them.

Hugs & high fives,
Demi

The Day I Decided to Ditch The Crown & Stop The Madness

I used to be the queen of secrets, strategies, blueprints, cheatsheets, programs, courses...who jumped on every freebie from everyone who claimed that could help me be JUST LIKE THEM!

But I was a broke queen who drank too much coffee.

Slept too little.

And heard crickets when she put out an offer to her “loyal” fans.

So I decided to ditch the crown and stop the madness.

And sat down with a pen and paper (amazing how that small thing creates such big things)
This is what I realized:

There really are only 3 steps to building a profitable business and I was doing them all in the wrong order and at times, I was even trying to do them all at once.

Result?

Chaos

Madness

Heartbreak

And crickets


After I understood the 3 steps, I went to work on implementing them in the right order.

Within 90 days, I added 2739 people to my email list, and I went from barely being able to pay my bills each month, to making a little over $5,000 right off the bat (and that has continued to grow to the tune of 5 figures each month).

I have a team now and I don’t run around like a headless chicken.

I have a business based on a simple and solid system.

I am not a queen any more (neither am I broke) but I sure as hell know how to work this entrepreneur thing.

So here’s my advice to you:

Get off the never-ending cycle of secrets, strategies, blueprints, cheatsheets, programs, courses.

Get a pen & paper and take stock

Of your business

Your strengths

Your blindspots

And build a business based on that.

Oh and...

Hit me up if you need any help with doing that.