Monthly Archives: July 2017

The Connection Experiment

A lot of entrepreneurs spend the majority of their marketing efforts learning and implementing strategies.  I totally get it.  There's a great sense of accomplishment when we can check something off our to-do list.  Often times, the money coming in doesn't reflect our marketing efforts. 

Don't get me wrong, marketing has its place.  But what I'm seeing more and more, is that entrepreneurs are playing the numbers game.  Things like posting/promoting in a group and then leaving, sending impersonal messages asking if the person is interested in their service/product, handing out as many business cards as possible etc.   Thinking that they need to be louder.  Thinking that by putting out a lot of pictures/posts/videos/emails, that makes them visible. 

I’m going to encourage you to try a little experiment. Instead of spending a majority of your marketing efforts blogging, podcasting, funnel building, emailing, website updating, posting etc., I want you to connect with people.  Interact.  Ask questions.  Share your wins, and your lessons.  Offer support, encouragement, or whatever else would be appropriate for the occasion. 

There are a ton of ways to share your expertise...connect with people while you do it.

Hugs & high fives.

Coming Out of The Closet…Sort of

Man oh man, I didn’t realize that making this shift was going to be so challenging for me. It’s interesting that even though I’ve had a TON of signs and some of them have been in-your-face- type of signs, I’m still VERY nervous.

Am I doing the right thing? Maybe I’m just imagining the signs? Maybe I’m losing a grip on reality? These have been just a few of the doubts running through my mind. Regardless, in spite of my fears and doubts, I’m taking the plunge because there’s a feeling of truth I can’t deny. If you’re into Astrology at all, you may or may not know that Aquarians are known to be humanitarians and true to my sign, I've always had a bleeding heart and a strong urge to help.

In grade 3, my teacher had us choose a partner and write a short skit. I ended up writing one by myself and I wrote an entire play. It was called Three Pennies. It was about a customer in a supermarket who didn't have enough to buy food and another customer in line gave 3 cents so that they could buy whatever they needed(clearly I had no concept of how much food cost).

To my surprise, my teacher asked me if the class could perform it for the school. That must have gone over pretty well because before we knew it, we were performing it for all the parents and I remember thinking it was a big deal because we were doing it at night time.

Besides tooting my own horn, I wanted to share that story with you because there seems to be some truth to the whole "look at what lit you up when you were younger" notion to give you ideas of things you can be doing as an adult.

My life has had a common thread woven into everything I've done...the desire to help.

That's why I created Kindness In Action. There are two parts to this project…

Part 1: People are sick, depressed and turning to addictive behaviours to tune out, suppress or cope with life. I want to share resources, tools and conversations that will impact their physical, mental & spiritual well being. And once they start feeling "better", my hope is that they'll be more inspired and motivated to get behind a cause, that will improve the world we live in. Which is part 2 of the KIA project.

Part 2: Change is so desperately needed. Change in how we treat each other, animals and the planet. People will be able to give from a full cup. If we want things to get better, we have to get better.

As for my business coaching practice, for now I will continue to work with a handful of entrepreneurs because it brings me a deep sense of fulfillment, but I know it's just a matter of time before I let it go completely.

For now, I'll enjoy every moment of it.
Until next time...

xoxox

Shaking Things Up & Creating Connection

Happy day!!

It feels as if so much as happened and I don’t know where to begin so I’ll just start and see where this takes us 🙂

The last 18+ months have been a freaking whirlwind of ups and downs, twists and turns. In previous emails, I had expressed my feelings of disenchantment by all the same old marketing tactics and regurgitation of information and frankly, the bullsh*t.  

Through this, I’ve been trying to find my footing.   What did I want to contribute? Who am I?
At the time, all I knew was that all the “marketing” that was being done out there (and still is), was leaving a bad taste in my mouth.   So I put the brakes on my business to answer the aforementioned questions.   The answers didn’t come.

I waited. And waited. And waited. And waited some more.  Waiting isn’t one of my strengths. And it turns out letting go and trusting wasn’t either.   I had to trust that; I wasn’t losing my mind, I hadn’t somehow fooled myself into believing that I wasn’t being lazy but in fact, something was happening behind the scenes.   And then slowly, things started to pop up.

Little itty bitty things. I was kinda hoping for a big whopper of a “THIS IS WHAT YOU’RE SUPPOSED TO BE DOING” sort of epiphany. Before this turns into a novel, I’ll jump ahead, but if you’re interested in hearing the full story, I’m going to record an audio (maybe a video if I’m feeling cute that day) and take you on the journey.   Hopefully you’ll find it helpful if you’ve been feeling the same.

Fast forward 18-ish months. I have a VERY clear understanding of what I want to contribute and who I am. This is the skinny of it. I feel that we’re missing connection and are becoming huge consumers of information and not enough action is being taken . And it's not being taken because, well, putting ourselves out there is scary and with the bazillion things we have to do to get our name out there, it can be overwhelming and confusing.   As a result, more and more entrepreneurs are struggling to make good money.

I also believe that consumers are feeling the same disenchantment I was feeling and that entrepreneurs are missing a huge opportunity by not trying to form a connection with their target audience. That's why I've shifted the focus of my business. The foundation is helping my clients build their business on relationships and connections through the power of words.

We create a plan and then we work together on a daily basis to make sure that action is taken, good habits are formed, grit is built, and money starts flowing.
The best part? They aren't marketing like everyone else.
The results? See for yourself....

Now that was just one part of the journey. The other part is a passion project I’ve started called Kindness In Action. (Taking action seems to be a theme with me)
The website is almost done and I’ll be sharing the details soon.