A lot of entrepreneurs spend the majority of their marketing efforts learning and implementing strategies. I totally get it. There's a great sense of accomplishment when we can check something off our to-do list. Often times, the money coming in doesn't reflect our marketing efforts.
Don't get me wrong, marketing has its place. But what I'm seeing more and more, is that entrepreneurs are playing the numbers game. Things like posting/promoting in a group and then leaving, sending impersonal messages asking if the person is interested in their service/product, handing out as many business cards as possible etc. Thinking that they need to be louder. Thinking that by putting out a lot of pictures/posts/videos/emails, that makes them visible.
I’m going to encourage you to try a little experiment. Instead of spending a majority of your marketing efforts blogging, podcasting, funnel building, emailing, website updating, posting etc., I want you to connect with people. Interact. Ask questions. Share your wins, and your lessons. Offer support, encouragement, or whatever else would be appropriate for the occasion.
There are a ton of ways to share your expertise...connect with people while you do it.
Hugs & high fives.