Monthly Archives: May 2017

5 Steps to A Build A Profitable Business

We both know that there are no secrets and there are no perfect formulas when it comes to marketing.  

So before we invest in a(nother) product/program/course, let's promise each other that we'll be more discerning with where we invest our time and money.

The best way to do that is by knowing where the hole is in your marketing strategy and then choosing someone and/or something that can help cut the learning curve. Now there might not be secrets and perfect formulas, there are steps that when done in the right order, will have you making money in quick order.

The following are the steps to build your business...in order of importance. Although steps 3 and 4 can be interchangeable.

Step #1 Have a viable product/service. (Most entrepreneurs have this in place)

Step #2. Know how to speak/write to your audience so that you can convey that you understand their situation (the more intimately, the better) and then be able to write/speak about how your X will solve it for them.

Step #3. Focus on building your community.
Step #4. Invite them to take care of their problem/frustration and/or get their desired outcome (selling) The best way to do it is by building a relationship with them. Talk to them like people instead of prospects.

Step #5. Continue to cultivate your relationship with your community. And again, always remember there's a human being on the other end of your correspondence.

What Catching Two Cats Taught Me About Business

Anyone who knows me, knows that I'm passionate about helping animals…helping all life forms actually.So it should come as no surprise that I decided to do something to help the stray cats in my area.

The plan was to catch, spay/neuter and release the feral cats and re-home the ones that were strays.I bought a humane trap, loaded it up with towels and food, and placed it on my porch. It worked! Some were hungry enough to go into it quite readily but there were two that needed a bit more work.

The two in the picture were the ones that required more work.  

It took weeks of consistently feeding them to lower their guard enough to have them come into my home on their own.  I would open the basement window and place the food just outside.

Stray cats
I created a routine. They knew to go to the window to be fed each morning and each afternoon. Eventually, I propped the window open and put the food just inside the window. More time passed and I lured them into the basement (it's not as creepy as it sounds) where they'd carefully watch me while they ate.  But before long, they weren't as watchful of me.
One cold winter day, I went downstairs and saw their faces peering at me through the window. I placed the dishes on the floor, opened the basement window and "nonchalantly" went upstairs.

With slippered feet, I tip toed through the snow, peeked around the corner and saw them disappear inside. I ran, closed the window and stood there grinning from ear to ear. They were now out of the cold. I didn’t know what the next move was, but I knew that I'd figure it out.

So what does my crazy-cat-lady ways have anything to do with business?

If I had put this much effort and determination into my business from the beginning, I would be SOOOOO much further ahead.

I accomplished my goal because I had put 100% of my focus on the task at hand and I never once doubted that I wasn't going to be able to do it. I had made the decision and that was that.

I had created a plan, and then I went about it with the focus and determination of a ninja. I never once thought that I wouldn’t be able to catch the cats…it was just a matter of when.   And even when I hit a hiccup, it didn’t deter me from my objective. I focused on the step I needed to in that moment and trusted that I’d figure out the rest after.

It turns out having a "why" really does make a difference and your why has to be aligned with a core belief you have. If you'd like to find out what happened to the two cats, read on...

I managed to catch the grey cat and took him in to be neutered After the surgery, he came home with me to recover and when he was ready to be released (he's feral), I opened the door for him and he chose to stay.

It turned out the white cat was pregnant. She had her kittens and once she had finished weaning them, I took her in to get spayed. She too decided to stay.

I named them Momma & Poppa cat. Momma wanted little to do with the kittens. She'd feed them but that was the extent of her mothering skills. It was Poppa who stayed with them and cleaned them. If they meowed, he'd carefully inspect each one. The only time he'd leave would be to eat or use the litter.

Stray cats
To this day, I still can't touch Poppa but Momma likes to be pet..on her terms of course.

I Feel Like I’m Rising From The Ashes

It's been almost 3 weeks without my best friend and I'm still trying to find a way to navigate my life without him because we were together ALL the time. And when I say all the time, I mean ALL the time.

We ran errands together, he came on dates, appointments, friend and family get togethers...you get the picture. He injected so much love into my life and made me laugh hard. Every. Damn. Day.

As the grip of grief slowly begins to lessen, a newfound passion has emerged. Passion which has stemmed from deep gratitude. My business afforded me both the time and money to be able to spend as much time with him as I did.

This passion has taken my determination to a whole new level. I'm determined to help nurture the courage of entrepreneurs to do what they need to do. To give people like you and me the nerve to be daring; the nerve to be gritty; the nerve to do what you've come here to do AND to do it while becoming more yourself, every single day.

It starts by knowing what you stand for. Sharing your thoughts. Stating your opinions. Standing your ground. That's when conviction and truth begin to spill from your lips. That's when you trade nice for real..because people don't invest in nice, they invest in conviction.

If you don't know what you stand for, start by asking yourself, what do I stand against?

xo