How & What To Prioritize For The Health of Your Business (and your sanity)
If you’re anything like me, one of the biggest obstacles you face in your business is the never ending list of stuff to do.
AND it doesn’t help that everybody and their dog are constantly demanding your attention. From emails to texts to Facebook messages and my oh-so-favourite..people who call, wait for it to go to voicemail and instead of leaving a message like a “normal” person, they hang up and immediately call you back.
We’ve all heard about guarding our time, setting boundaries, and Pomodoro’ing. But that can be easier said than done when your list has more words than the Bible. This is where prioritizing makes the difference. Where do I come up with these original tidbits? *said with sarcasm*
We all know we have to prioritize but what we may not know, is WHAT to prioritize.
Now you may not want to ever take relationship advice from me, but this highly analytical and organized brain of mine is pretty good at getting the important things done (90% of the time). I’d like to share what I do to prioritize and who knows?! You may find it helpful.
Do the one thing that’s most important to the lifeblood of your business.
I’ll even tell you what it is. Marketing activities.
Marketing activities get you in front of your prospective clients. It’s what keeps your business growing, stable and healthy. Most people put it last because they want to check off those other items that take less time in order to open up more time to work on marketing. It ain’t gonna happen. You’ll use up all your time doing those things.
Noooooo. Answering emails isn’t on the list nor is doing client work. And FYI, tweaking your website is not a marketing activity either.
We’re good? Okay, let’s move on to #2…
2. Business obligations is next on the list.
This is where the client work comes in. So, do what you have to do to get in the zone and work your magic my friend.
3. Once that’s done, now it’s time to do the one thing that’s most important to the operation of your business.
THIS is where you can do all those little things that you normally do first because you want to get them out of the way. They're also the things that eat up your time and energy like; emails, paperwork, filing taxes, jumping through hoops etc.
If you’re an inbox junky like me, just remember the people in your inbox may be important but are they as important as the success (or failure) of your business? That’s how you’ve got to treat it. One hour answering emails and pleasing everybody else, is one hour that you're putting your business at risk. Only stop to answer an email if the risk is worth it, in terms of what it can BRING to your business…not take away.
4. Once the above are done, do that one thing that you have to get done and is an obligation but not necessarily imperative for your business.
It could be helping someone you said you’d help. The key thing to remember is that when you’re running a business, these sorts of activities are last on the priority list because if you’re not making money, you won’t be able to help other people. Take care of you so that you can take care of them.
5. It’s a wrap!!
The sense of accomplishment you’ll feel at the end of each day will make shutting down your business for the night (guilt & worry free) that much easier and it'll recharge you for the next day 😉