Monthly Archives: November 2016

The Day I Decided to Ditch The Crown & Stop The Madness

I used to be the queen of secrets, strategies, blueprints, cheatsheets, programs, courses...who jumped on every freebie from everyone who claimed that could help me be JUST LIKE THEM!

But I was a broke queen who drank too much coffee.

Slept too little.

And heard crickets when she put out an offer to her “loyal” fans.

So I decided to ditch the crown and stop the madness.

And sat down with a pen and paper (amazing how that small thing creates such big things)
This is what I realized:

There really are only 3 steps to building a profitable business and I was doing them all in the wrong order and at times, I was even trying to do them all at once.

Result?

Chaos

Madness

Heartbreak

And crickets


After I understood the 3 steps, I went to work on implementing them in the right order.

Within 90 days, I added 2739 people to my email list, and I went from barely being able to pay my bills each month, to making a little over $5,000 right off the bat (and that has continued to grow to the tune of 5 figures each month).

I have a team now and I don’t run around like a headless chicken.

I have a business based on a simple and solid system.

I am not a queen any more (neither am I broke) but I sure as hell know how to work this entrepreneur thing.

So here’s my advice to you:

Get off the never-ending cycle of secrets, strategies, blueprints, cheatsheets, programs, courses.

Get a pen & paper and take stock

Of your business

Your strengths

Your blindspots

And build a business based on that.

Oh and...

Hit me up if you need any help with doing that.

What To Prioritize For The Health of Your Business (and your sanity)

How & What To Prioritize For The Health of Your Business (and your sanity)

If you’re anything like me, one of the biggest obstacles you face in your business is the never ending list of stuff to do.

AND it doesn’t help that everybody and their dog are constantly demanding your attention. From emails to texts to Facebook messages and my oh-so-favourite..people who call, wait for it to go to voicemail and instead of leaving a message like a “normal” person, they hang up and immediately call you back.

We’ve all heard about guarding our time, setting boundaries, and Pomodoro’ing. But that can be easier said than done when your list has more words than the Bible. This is where prioritizing makes the difference. Where do I come up with these original tidbits? *said with sarcasm*

We all know we have to prioritize but what we may not know, is WHAT to prioritize.

Now you may not want to ever take relationship advice from me, but this highly analytical and organized brain of mine is pretty good at getting the important things done (90% of the time). I’d like to share what I do to prioritize and who knows?! You may find it helpful.

Do the one thing that’s most important to the lifeblood of your business.

I’ll even tell you what it is. Marketing activities.

Marketing activities get you in front of your prospective clients. It’s what keeps your business growing, stable and healthy. Most people put it last because they want to check off those other items that take less time in order to open up more time to work on marketing. It ain’t gonna happen. You’ll use up all your time doing those things.

Noooooo. Answering emails isn’t on the list nor is doing client work. And FYI, tweaking your website is not a marketing activity either.

We’re good? Okay, let’s move on to #2…

2. Business obligations is next on the list.

This is where the client work comes in. So, do what you have to do to get in the zone and work your magic my friend.

3. Once that’s done, now it’s time to do the one thing that’s most important to the operation of your business.

THIS is where you can do all those little things that you normally do first because you want to get them out of the way. They're also the things that eat up your time and energy like; emails, paperwork, filing taxes, jumping through hoops etc.

If you’re an inbox junky like me, just remember the people in your inbox may be important but are they as important as the success (or failure) of your business? That’s how you’ve got to treat it. One hour answering emails and pleasing everybody else, is one hour that you're putting your business at risk. Only stop to answer an email if the risk is worth it, in terms of what it can BRING to your business…not take away.

4. Once the above are done, do that one thing that you have to get done and is an obligation but not necessarily imperative for your business.

It could be helping someone you said you’d help. The key thing to remember is that when you’re running a business, these sorts of activities are last on the priority list because if you’re not making money, you won’t be able to help other people. Take care of you so that you can take care of them.

5. It’s a wrap!!

The sense of accomplishment you’ll feel at the end of each day will make shutting down your business for the night (guilt & worry free) that much easier and it'll recharge you for the next day 😉

xx

Saying Yes When I Wanted To Say No

Several years ago I learned that one of my favourite authors was facilitating a workshop and even though it had a bit of a hefty price tag attached to it, I made the decision to go. On the ticket it clearly stated that doors would close once the seminar began. So essentially if you’re late…tough luck.

Fast forward to the day of the event. the workshop was to begin at 6pm sharp. At 5:30 I realized I had done something I’d NEVER done before…I had left the house without giving my diabetic dog her insulin injection.

S%*T!!

It would take me at least 45 minutes to get home and then another 45 minutes to get back.

I left the event and the thought of having to go back to ‘try’ and get in did not appeal to me at all. I had pretty much convinced myself that it would be okay if I missed it.

But thankfully on my way home, a friend called and reminded me why I should go back. And go back I did.

Now this might not seem like a big deal for most people but as a shy introvert, the thought of having to walk into a room where there would be hundreds of people was unnerving. I think I conjured up every worst case scenario as I raised my hand to knock on the door. The door opened and I felt hundreds of eyes turn in my direction including the speakers’. With flushed cheeks, I apologized and made a beeline to the first available chair.

And you know what? Those few moments of discomfort were SO worth it because it was an evening that changed my life. I ended up leaving an unhealthy relationship, I quit smoking, I started a side hustle, and as a bonus, I ended up become close friends (read: we dated & I may kiss and tell in another blog) with the author and that friendship continues to impact my life in beautiful ways.

We are constantly given choices and have decisions to make in our business (and our life) and it can be so easy to over think whether you should or shouldn’t go/do/be…

Is there something you want to attend? To purchase? Someone you want to work with? Reach out to?

See how you can make it happen and maybe it’s not right now but either way, say yes to you and watch magical things begin to happen.