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Monthly Archives: October 2016

2 3 Genius Methods to Stand Out So That You’re Not Just Another [fill in the blank of what you do]

Lost in the sea of sameness? No problem! Here are 3 genius methods to stand out so that you’re not just another [fill in the blank of what you do].  

We’re all trying to get noticed so that we can build our audience of adoring fans and raving clients and the word visibility is thrown around a lot (I should know because I was one of the people throwing it around) but what is happening is that everyone (or at least it seems like everyone) is doing the same thing to be visible which all of a sudden doesn’t make you so visible anymore.

So how do you stand out?

1. Put YOU into what you do. I’m not talking about your personality. Because if we’re going to be honest here, watching people acting goofy, dancing, or wearing a ridiculous outfit “trying” to be themselves, may garner a laugh or two but it doesn’t cultivate connection.

Same goes for the “vulnerable” posts that seem more contrived than vulnerable. People are becoming better bullshit detectors.

Instead, be human.

It’s the shared human experience that bonds us and makes your audience feel like they’re not alone in their mess.

Bring out the commonalities that we as humans experience when we’ve; gone after our goal, gotten the bad news, went from high to low and back to high, when we’ve had to clean up the mess…regardless of what it is, the key is to let them see their thoughts in yours.

Share the facts but more importantly, share the experience.

2. Know what your opinion/stance/point of view is around what you do, why you do it and why the people that you help are in the situation that they’re in. Turn over every rock and find out what you think and feel about each point of the journey…including what it takes to get to the other side of it. Have conviction. What is the truest thing you know as it relates to the context of what you do and what you believe.

This is where most people tend to shy away because they don’t want to be judged. I’m here to tell you, that when you’re avoiding being judged, you’re not saying or doing anything.

You want people to judge you because if they don’t know what you stand for, they can’t make the decision whether they want to stand alongside you.

3. Choose your words with the same amount of discernment that you use when you’re choosing which selfie you’re going to post.

It’s easy for people to ignore you when you fall trap to using cliches and industry jargon.

First write out what you want to email, post, record, create or whatever it is, and then go through it line by line and highlight every cliché, and every overused word.

Go through all the highlighted points and ask; what do I really want to say here? What do I mean to say? And then say it.

Tell us your truth and tell it to us by using words that are fresh, and new so that whatever you’re putting out there? Can’t be ignored.

Three Things That Up-Levelled My Business & My Mojo (and not necessarily in that order)

At the beginning of the year I had; a full client roster (I was fully booked until 2017), speaking engagements every month, and a healthy affiliate commission cheque coming in each month.

By April, I knew something was off.  I began to feel disenchanted with my business. I had been so focused on growing it, that I lost track of what I was growing.

I took some time off to reconnect with what I wanted and why I wanted it.  It was then I was able to get clear on how I wanted to do it.   

I looked at every aspect of my business and if I didn’t love it or if I couldn’t figure out a way to enjoy it, or delegate it, it got tossed.  This meant saying good-bye to over $20,000/month in revenue. 

BUT and it’s a big but (hence the caps)…I’ve almost doubled that since then. 

These were the three things that changed my business and my mojo…

#1.  I created boundaries, and I've stuck to them (90% of the time..I'm still learning). 

This has always been a struggle of mine and because of it, I'd feel drained, and resentful because people would feed off my time and energy. 

Create boundaries and be able to articulate them.  Know that you'll be tested and you'll probably trip up.  Instead of berating yourself over allowing it to happen again, acknowledge your efforts and keep at it.

#2.  I'm almost always being me (90% of the time...I'm still learning).

Don’t buy into anything that will make you look and sound like everyone else.  Find your voice and your message and then seize every opportunity to have it heard. 

Because when you’re being you, you’ll always stay in integrity. 

No fluff.  No contrived and sneaky tactics.  No regurgitated information. 

#3.  I stopped giving myself a back door.

All too often at the first feeling of resistance, we tend to stop.  Resistance shows up in many ways but some of the more common ones are; procrastination, busyness, and unexpected X’s happening that throw us off our game.    

I've FORCED myself to stick to whatever goal/decision I've made until I see it to completion.  It hasn't been easy but it's been getting easier as I strengthen this muscle.   There’s a fine line here because I’m a believer in law of attraction and doing things that feel good, but I’m also a believer in building grit. 

So I decided to marry the two and that alone created MAJOR changes in my business.  I’ll give you the details and numbers in a future blog where I’ll share the break down of it all. 

Does any of this resonate with you?